by Bill Murphy
In late 2021, Purpose Capital, Executive Director, Bill Murphy collaborated with Jennifer Wilkins to publish a tentative white paper, Investing In Degrowth. This paper received a great response and showed there is genuine interest in degrowth within the business community.
Following on from this Jennifer Wilkins has published a new report, The Degrowth Opportunity. It introduces business practitioners to degrowth thinking and provides foresight into a world that could, in the near future, be in a state of flux, with growth and degrowth forces swirling simultaneously. It presents the degrowth imperative, explores the degrowth ideal, articulates degrowth as a resilience issue for business and discusses degrowth-compatible business attributes. It includes an illustrative ‘disorderly’ climate scenario with degrowth assumptions prepared by Stef Gray, a specialist in climate adaptation scenario analysis. Businesses are encouraged to imagine how they might reshape to flourish in a needs-satisfying, resource-wise economy to equip society to operate within social and environmental boundaries.
Download The Degrowth Opportunity